Adaptive Path News from February 2006

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February 28, 2006
Ladder of Fire. Peter Merholz engages in a fiery conversation with GK van Patter of NextD on subjects ranging from designers and design practice, to anthropology, to empathy, to voice advocacy. Not for the faint of heart!

February 14, 2006
Beyond Usability in Seattle. Indi Young and Lane Becker will be in Seattle for two full days of Beyond Usability: Designing the Complete User Experience this February 15 & 16, 2006.

Measure Map Goes to Google. Adaptive Path has sold Measure Map, the unique analytics service designed for bloggers, to Google.

This acquisition is the culmination of Adaptive Path’s first initiative to develop products in-house. We set out to provide bloggers with a powerful, simple way to understand participation on their blogs. Our users and the media have praised Measure Map as an innovative approach to analytics; this acquisition by Google reaffirms our belief in the product and those involved.

Jeffrey Veen, an Adaptive Path founder and Product Director for Measure Map, will make the journey to Google along with several other members of the development team. Jeff will retain ties with Adaptive Path as a friend and colleague.

We wish Jeff the best and could not be happier for him and the others who will be headed to Google. For more information about Measure Map and Google’s acquisition, please read Jeff’s blog post on the Google website.

February 13, 2006
On Being an Entrepreneur. Janice recently shared her successes and failures as an entrepreneur at Stanford’s Entrepreneurial Thought Leadership program for undergraduates. Listen to the podcast.

February 10, 2006
Indi Young's New Path Adaptive Path founding partner Indi Young is moving on. After five memorable years with the company she worked tirelessly to build, Indi has decided to shift her focus toward writing (yes, the mental model book!).

February 09, 2006
We're coming to Seattle! If you are in the area, please join us for cocktails & networking on Wednesday, Feb. 15 from 5:30 to 7:00 p.m. at the Hotel Monaco Sazerac Bar, 1101 Fourth Avenue (at the corner of Spring St.), Seattle, WA.

February 03, 2006
Podcasting with Lane. Lane Becker was recently interviewed by Tim Reha at Venture All Stars. Listen to the podcast.

February 01, 2006
Get Out of Your Lab, and Into Their Lives Want to really affect the usability of your products? Peter says stop testing in a lab and really see what your users are doing. Read more.