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May 23, 2005
Task-Based Audience Segmentation in Six Steps. Indi’s new Technique Tutorial walks your team through task-based audience segmentation, a technique that defines your target audience by the tasks they perform to achieve a goal. We’ve also posted an introductory essay.
The Adaptive Path Team
- Alexa Andrzejewski
Interaction Designer - Analisa Lono
Events Coordinator - Andrew Crow
Senior Experience Designer - Brandon Schauer
Experience Design Director - Brian Cronin
Project Manager - Chiara Fox
Senior User Experience Designer - Christian Palino
Design Strategist - Chula Carlson
Controller - Dan Harrelson
Design Technologist - Gina Crescenti
Client Relations Associate - Henning Fischer
Design Strategist - Jared Cole
Interaction Designer - Jennifer Bolduc
Human Resources Director - Jesse James Garrett
President - Julia Houck-Whitaker
R&D Manager - Kate Rutter
Senior Practitioner - Kumi Akiyoshi
Visual Practice Lead - Laura Kirkwood-Datta
Vice President of Professional Services - Leah Buley
Experience Designer - Michael Meyer
CEO - Nancy Markiet
Facilities Coordinator - Pam Daghlian
Event Manager - Patricia Merino Price
Client Relations Manager - Paula Wellings
Experience Designer - Peter Merholz
President - Rachel Brune
Project Manager - Rachel Glaves
Experience Designer - Rachel Hinman
Design Strategist - Sarah B. Nelson
Design Strategist - Teresa Brazen
Project Manager - Todd Elliott
Project Manager - Todd Wilkens
Design Researcher & Manager, Austin Office
Board Members
Emeritus
- Dan Saffer
- David Verba
- Janice Fraser
- Jeffrey Veen
- Indi Young
- Lane Becker
- Mike Kuniavsky
- Ryan Freitas