Adaptive Path News from July 2004

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July 20, 2004
ROI Is Not a Silver Bullet: Five Actionable Steps for Valuing User Experience Design. How can design managers use valuation methodology to better increase their visibility and position themselves as a strategic corporate resource? Scott has five steps that will help.

July 16, 2004
Limited Seating Still Available for "Elements" in NYC. To meet the demand, we’ve moved Jesse James Garrett’s one-day seminar The Elements of User Experience to a larger venue. We still have a few seats left, so don’t miss your chance to join us on July 22 in New York City. Find out more »

The ROI of User Experience. We are very proud to announce the release of Leveraging Business Value: How ROI Changes User Experience, the culmination of a year-long collaboration between Adaptive Path and UC Berkeley’s Haas School of Business. Our research study took a close look at how organizations measure the value of user experience in the real world — and you may be surprised by what we found. Read more about it »

July 12, 2004
Six Design Lessons From the Apple Store. Jesse visits San Francisco’s new Apple Store, and takes a look at what makes the experience work — and what doesn’t. Read Jesse’s article »