Janice Fraser

Janice Fraser is a founding partner of Adaptive Path. She served as Adaptive Path's first CEO from 2004 to 2006, when she left to start Emmet Labs. Janice has worked in high-tech media for more than 15 years as an entrepreneur, interaction designer, and editor. She joined the internet back when the blink tag was big, and began to pioneer consumer Web applications for Netscape in 1996. Her current work focuses on leadership for user experience managers and the role of user experience in the changing landscape of product innovation.

Janice has been a featured speaker at nearly every Web-centered design conference, from the Nielsen/Norman world tour to South by Southwest Interactive. She is the founder of four startup companies and was previously managing editor for IDG Communications. For many years Janice taught interaction design at San Francisco State University's Multimedia Studies Program. Although Time magazine once called her a "grizzled and cynical veteran" of the dot-com era, she remains an unapologetic champion of user-centered design as a value-producing investment.