Brian Cronin

Brian Cronin joined Adaptive Path in 2006 as a project manager. In addition to piloting projects to a successful completion, Brian also coordinates Adaptive Path's sustainable design practice and practices experience strategy and design.

Professional Background

Brian brings to Adaptive Path over a decade of project management experience in branding and identity, user research and strategy, information and application design, workshops and facilitation, web and software development, enterprise portals and applications. He excels at project scoping, budgeting, planning, vendor management, product rollout, and project management plus he has hands-on experience defining web, brand and content strategy, identifying requirements, information architecture, user interfaces, and technology for multiple environments.

Past clients include American Psychological Association, BearingPoint, Brocade, E.piphany, HGTV, Kana, Linden Labs, Nissan North America, Ogilvy & Mather, Patient Infosystems, PayCycle, Plumtree Software, Ubisoft, The Vanguard Group, VERITAS Software and Verizon Communications.

By correctly assessing problems and identifying solutions, Brian has reduced cost and development time while maintaining high product quality. He has successfully led departments and teams comprised of highly diverse members.

Brian’s passion for the environment led to the development of Adaptive Path’s sustainable design practice in January of 2008. This year he off-set Adaptive Path’s carbon emissions for 2007 and implemented the Designer’s Accord tenet. He continues to evolve the integration of sustainability into our design practice and sharing the outcome with the world.

Outside of Adaptive Path, Brian is a board member for CITY|SPACE an organization asking challenging questions about the cities we inhabit, we hope to deepen our communities' experience, understanding and stewardship of urban places. He is also an avid backcountry hiker, ice hockey player, and a Neighborhood Emergency Response Team Coordinator.