An experience design consultancy

Smarter food choices sans the smartphone.

Adobe came to us and asked us to create something using Adobe Flash Catalyst. Anything. And quickly. Check out our idea for a supermarket touchscreen system.

Feedback

The team at Adaptive Path is a dream to work with; they completely surpassed the project brief in their concepts, project discovery and final designs. And they delivered everything on time, even under such a demanding schedule. But what really made working with Adaptive Path special was the genuine enthusiasm and passion they brought to the project.”

Terry Hemphill, Senior Product Marketing Manager Creative and Interactive Solutions Adobe Systems

New ideas aren’t the only good ideas.

We're fascinated by media in all of its forms. Yeah, there is a “New Media”, but we've found the more things change, the more they stay the same. People still value the same content, they just expect to experience it in new ways.

MX 2010 | Brian Cronin & Eric Hellweg | Making Change Happen: A New HBR Experience

Case Studies

We created a single site experience that makes it easier for Harvard Business Review readers to find what they value most—rigorous research, vigorous debate, informed commentary and practical guidance.

Read the Harvard Business Review case study

Ideas

People want the same things they've always wanted, but in this digital age, they have many more options for getting those things.

Peter Merholz, Founder
With Media, Everything Old is New Again… Only Moreso.

Getting around doesn’t have to suck.

Travel is rife with bad experiences. Ask anyone and you’re in for story after story of trips gone bad. Sure, we complain too, but we prefer solutions. Solutions like the ones we found while working with Rail Europe to overhaul their booking system.

Ideas

They already had a good website and an award-winning contact center, but they wanted to get a better handle on their customers’ journeys across all touchpoints

Chris Risdon, takling about experience mapping for Rail Europe

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Ideas

On Amsterdam, Bikes & The Copenhagen Wheel Thingy

I landed in Amsterdam yesterday and had a chance to walk around the city and drink in the canals, leany/tilty buildings and preparations for Queens Day. But what I noticed most on my walkabout is, “Holy crap there are a lot of bikes in this town!”

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People first.
Patients second.

We love tackling tough problems, but we don’t always get to take on the challenges that interest us most. We went hunting for problems no one asked us to solve and ended up with
Charmr, a patented diabetes management system with the potential to change lives.

Ideas

Healthcare is big business, but for consumers, the experience of seeking health information and services is often a bumpy and confusing ride.

Leah Buley, Experience Designer
“In Sickness and In Health”: Excerpted from “Five Great Experiences to Nurture”

people

Jamin Hegeman is one of many Adaptive Path practitioners with a passion for solving healthcare problems. In his blog post Joy, Humanity and Good Business: A Case for Design, he talks about applications of service design methodology in healthcare.

Learn more about Jamin

Hoarding ideas just isn’t cool.

We've always been committed to advancing the practice of experience design. One of our favorite ways is hosting kick-ass events. Join us.

UX Week 2011 | Sarah B. Nelson | Effective Creative Leadership

Feedback

I learned a metric ton about strategy, research and information architecture, and the final design session was the perfect mix of 'putting it all together' meets 'everybody just having a good time and enjoying each other's insights.

Eli, Google

Tweets

I am going to need two of me to implement all the ideas I'm taking home from #uxweek.

@BeParticular on August 25, 2011