News
May 13, 2008
Join Us for Our Book Release Party!
San Francisco — Tonight, May 13, from 6-9 pm come celebrate the release of our book, Subject To Change: Creating Great Products & Services for an Uncertain World: Adaptive Path on Design. The party will be here at our office: 363 Brannan St., San Francisco, CA.
We’ll start off with some mingling, then the four authors will give a short talk followed by a book signing and more mingling. Adaptive Snacks will be providing light appetizers. RSVP here!
April 17, 2008
We’re On the Lookout for a CEO
San Francisco — There’s a lot of activity around Adaptive Path these days. With the release of our book “Subject to Change”, our upcoming events rapidly selling out, our growing presence in Austin, and our expanding range of interesting projects for clients around the world — there’s more going on here than ever. With all of the opportunities opening up for the company, we’ve decided the time is right to add a new perspective. That’s why we’re announcing that we’re on the lookout for a CEO to add to our executive team.
Our executive team works to keep Adaptive Path growing culturally, creatively, and financially and we don’t want to replace any of the current executives. We want to add someone with a unique mix of business experience, operational savvy, and leadership qualities. We’d like someone to help us build on our successes, and make the most of our exceptional opportunities, without sacrificing the culture and values that have made our success possible. If you think you know the right person for this job (even if that’s you), send an email to bryan[dot]mason[at]adaptivepath[dot]com. We’d love to hear from you!
April 11, 2008
Don Norman’s Praise for Subject To Change
San Francisco — Don Norman recently praised our new book, Subject To Change: “Short, but powerful. Easy to read, yet profound.” He went on to say “I have been searching for just this book: The one perfect book that summarizes the essence of modern product design. This is it. The lessons are as powerful as they are simple: The product is NOT the goal. Successful products are systems. Focus on the experience. This requires empathy, agile product management, real understanding of the target audience. This book practices what it preaches. I will use it in my courses for MBA students. You should use it for, well, for everyone. Short, simple, persuasive, and powerful.” Read more »
February 22, 2008
Events | UX Intensive: Minneapolis We’ve scheduled our next workshop series for June 16-19 in Minneapolis, MN. UX Intensive examines the four key elements that contribute to a successful interactive experience: Design Strategy, Design Research, Interaction Design and Information Architecture. Read more »
