Essays
Design Citizenry: Sharing What You Know
Secrets. We keep them for many different reasons — surprise, protection, delight, shame. In business, where process and methodology are often the main product, secrecy is often competitive advantage. Having an advantage over your competitors is not a bad thing. It’s part of a defensible strategy that gives you a unique position in the marketplace. Your execution on this strategy — your product or service — is why people come to you in the first place. However, I would argue that most of what we regard as valuable secrets can be given away. I'm not proposing that Coca-Cola give away… More »
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